Telstra Smart Farm
In 2018, Telstra sought to utilise their CAT-M1 LTE connectivity to enhance the agriculture space where no other telecommunications company had network reach. This is the same IoT connectivity technology that went into the Telstra Locator network a year later.
This project showcases the capability of IoT connectivity in the sparse network coverage agricultural market.
My Role
Day-to-day designer in a design team of 3
Iterated and crafted consumer-facing IoT software interfaces
Conducted user research and product ideation through collaboration with IoT hardware manufacturers to gauge possibilities
Crafted and developed icon-based design language
Animation and UI Prototyping
Date
Oct 2018 - Dec 2018
The Problem
In regional and rural Australia, agricultural workflows could not be more different from the metropolitan city. Agricultural farmers moving into ‘precision agriculture’ stand to gain huge insights from big data analytics that enable better decisions at every stage in the supply chain - a move that should help the agriculture industry feed the world’s projected 8.6 billion people by 2030 and 9.8 billion by 2050.
For farmers in the agricultural industry, it is a time-intensive task to manually track and monitor hundreds of thousands of farm animals and assets, from cows or sheep that may sometimes be spread across vast areas of land, to monitoring soil moisture levels, nutrient and acidity content, grain levels, etc.
Smart Farm sensor pin designs relating to each IoT Connected Sensor type
The Solution
Telstra Smart Farms is an IoT powered software and hardware solution for increased workflow efficiency in the agricultural industry
Create virtual land boundaries to organise your sensors into groups
Manage your Telstra Smart Farm from your smart phone